Muhammad Azonov RU Message me on Telegram

Muhammad Azonov

Marketing, product, design, copy and AI. Nineteen projects since 2018, four markets, my own startup.

Message me on TelegramExplore my work

All my projects and work in one sphere. Spin it and click any tile.

Marketing and strategy

Sixteen industries, every project backed by numbers

Logistics, construction, SaaS, food delivery, education, banking, events, lighting, mattresses, building materials. Strategy, funnels, ads, analytics, working with sales. Nine projects in numbers below, each over its own period. Saelog has a toggle.

Saelog, B2B logistics. Channels and leads a month, same budget
70-80leads a month, before the channel review
Stroim Dom, construction. Three months, average deal worth tens of millions of tenge
relevant leads before10-20%
relevant leads afterhundreds
1,500+leads in three months
dozensmeetings with qualified clients
3landing pages and a separate funnel for commercial properties
Foodband, food delivery. Paid channels: cost per order the month before I joined and six months on
May 2023CPO ~6 000 ₸
January 2024CPO ~2 400 ₸
Instagram 50%Google 34%bloggers and chats 11%social, direct, Yandex 5%
40,000+orders in total, across all channels
1,2x → 2,9xROAS on paid channels, May 2023 vs January 2024
94-106%of the revenue plan in summer and autumn 2023
<2,0aggregator rating: the fault was in operations, back to 4.5+ in a month
Umag, retail automation. “Anthill”: one operation for a whole franchise network
1,000+leads in the first months
hundredsad creatives
networkfranchises and the head company
JAS Ventures, IT courses. Ad budget and revenue overall
budget
revenue
30x+ROAS overall
100%+coworking occupancy
Teplodom, building materials. Funnel, three months
300+leads
100+relevant
dozensqualified
BrandForma, online school. First cohort from scratch, active phase
spent1
returned4, ROAS 4x
1,500+leads
~20students in the cohort
3landing pages
Tekled, lighting equipment. Awareness campaigns, up to June 2026
10M+impressions
millionspeople reached
thousandstarget actions
dozensad creatives
MIEC, Malaysian university admissions. Offline events filled via Meta Ads
AlmatyAtyrauAktau
<4 $per sign-up
400+attendees
1person running all of digital
Dushanbe City Bank. Digital channels, 2022
90,000new customers
10 000 $+budget a month
6+people on the team

How I work

Three principles I use to break down any business. The diagrams are live: hover, click, switch.

As a whole

If one part dips, the cause is often in the one next to it

Market, product, marketing, sales, operations and economics are connected. I look at the whole business, not only my own patch.

Hover over a parteach part holds up the ones next to it. A dip in one shows up in another, and you treat the cause, not the symptom.
From cause to effect

The whole chain first, budget last

clicks
plenty of leads, few relevant ones
Budget spread thin across channels.

Leads are low and the first instinct is to add budget. I start by looking at what each channel brings: people or clicks.

As if it were mine

I keep counting until the money is back

A contractor goes as far as the report: the campaign is live, the job is done. An owner goes further, over the top of the hill: the money is back and something is left over. I have my own business too, so I take the second route in other people's as well.

report delivered money came back start break-even what's left contractor me
ContractorMe
Where the work endsreport deliveredmoney came back
The main numberleads and clickswhat came back and what's left
Budgetspend it as plannedinvest it like my own
If it didn't workthe report is delivered anywayI find the cause and redo it
AI

AI multiplies what's already there

No thinking, nothing to multiply. So I hand the routine to AI and keep the whole picture and the causes myself.

thinking × AI
× 100= 600
Move the slider: without your own thinking the result is zero.
What I don't work with alcohol, gambling, loans, 18+, pharma and supplements. This is about values, not the project budget.
Product and own business

My own startup, plus products built inside companies

Yalla Lunch: subscription lunches for companies, and I'm the managing partner. In 2026 we relaunched the product, entered Uzbekistan and made the final of the Silkway accelerator by Google for Startups. Price, commission, LTV and CAC are on me. Mom Test interviews with HR and finance directors uncovered a tax barrier before any money went into the model. Before that I launched products inside other people's companies.

Yalla Lunch by country
    Design and websites

    Structure to build, on my own

    Landing pages, quizzes, decks, ad creatives and proposals. Where a designer did the visuals, I wrote the structure and the brief. Work from 2023-2026 below, open any of it.

    • Landing pages 2022-2023: BrandForma, JAS Academy and START
    • 2025: the miec.my website, four AOE landing pages, three for a construction company
    • 2026: yalla.kz, a platform prototype, three quizzes, eight decks, nine proposals, business cards
    • Ad creatives to my brief: 100+ for Saelog, hundreds for Umag, dozens for Tekled, 30+ for Teplodom, 30-40 for MIEC
    Copy and communication

    Copy for landing pages, sales and interviews

    Tone of voice for a bank and a fintech, landing page copy with notes on why it reads that way, proposal templates based on Gong and Challenger, interview scripts from The Mom Test, video scripts, cover letters. Examples sit alongside, each one opens.

    AI and automation

    AI and automation: what I built myself

    By September I had my own CRM running on a server, job ad parsers, lead-capturing quizzes, a fact-checking hook and this website. Before that, AI assistants for WhatsApp funnels. AI does the routine, the thinking stays human.

    What came together over summer 2026. Drag the slider
    September
      People and numbers

      Teams of up to 15, every number sourced

      Hiring and reviewing test tasks, assessing the sales team deal by deal, working directly with owners. In my spreadsheet every figure is tagged: fact, benchmark or assumption.

      Teams managed
      15AOE, agency
      6+Dushanbe City Bank
      6JAS Ventures
      5Foodband

      My path since 2018

      Muhammad Azonov

      About me

      Born in Dushanbe on 5 August 2002, now based in Almaty. Almaty Management University: bachelor's in entrepreneurship on a 100% grant, graduated with honours. Creative Spark by British Council. Tajik native, Russian fluent, English B2. I ran the UAE and Malaysia projects in English.

      In summer 2026 Yalla Lunch reached the final of the Silkway accelerator by Google for Startups, seventh cohort. We finished the whole programme: 26 sessions with a mentor, a financial model, unit economics and market entry.

      15years old when I started in marketing
      20years old when I became CMO
      4markets: Kazakhstan, Tajikistan, Uzbekistan, the UAE
      Finalistin the Silkway accelerator by Google for Startups, 2026
      Strengths

      Six areas of my work, scored by me from 1 to 5

      I'm strongest at what I've done longest, with results I can measure. Hover or tap an axis, the explanation is below.

      Marketing · 5Eight years of hands-on work across four markets. I run marketing end to end: strategy, channels, funnel, analytics, working with sales. Unit economics by default, every number with a source.

      Tell me what you need

      I'm open to a Head of Marketing or CMO role, hybrid in Almaty, and I hold a work permit for Kazakhstan.

      Message me on Telegram@azonov_jr
      Muhammad Azonov, 2026Built by me, 2026
      ProjectsMarketingProductDesignCopyAIPeople